Jio should follow 10 key strategies for massive success in Country where most of telecom customers use 2G/3G/4G mainly for Voice plans and, entry-level data packs. Jio is going to start Commercial service within few months. Opponents are preparing its best to prevent customers from opting out the network.
Jio expresses itself a Digital company rather that Telecom company which means Jio will offer digital contents along with 4G service so that customers don’t need to visit here & there to take full advantages of multimedia & gaming services. Ultra Fast 4G speed will unlock massive business possibilities in Streaming services – No matter it’s Audio/Video or Gaming.
Affordable, Stable & fast 4G service would help users to skip hardware based backup plans, allowing users saving contents directly in Cloud space and streaming on the go, service is completely OS independent. This would help time & space maintained in right order.
Jio should follow 10 key strategies for massive success
Jio invested a lot and holds strong grip in Indian market doesn’t mean that company can easily sustain service for years & years. Innovation in Digital services may come anytime soon in near future. Following are crucial factors for sustaining Jio business in Indian telecom market.
1# Commercial launch in Phase manner: Jio should start commercial service in places where data-demand is comparatively high and Network signal is strong so that people give positive review & customers keep coming in network. Jio would get time for network & service up-gradation for rest of the circles. This would help to skip launch-delay, avoid sudden surge in 4G Network as well as keep customers happy.
2# Learning from iPhone Pricing: Jio should launch plans & packs with pricing similar to iPhone pricing – Pricing of plans touching each-other without compromising offerings so that people would select what attracts more – but not like 100mb or 500mb plans ! at least 10GB & multiple of 10 is enough.
3# Disrupting 4G data plans: 10GB @ Rs 500 won’t drive much customers since existing operators are already offering similar plans in ‘Special offer zone’ and can easily launch such plans anytime in future. Marginal pricing for data offers must be avoided. 10GB @Rs 100 would help to make multiple recharges resulting a massive growth in Jio revenue at the beginning.
4# Unlimited Voice plans: Unlimited Voice service is must – It will help to connect people easily and help to promote Jio 4G service at beginning.
5# Speed Based 4G Plans: Speed based 4G plans won’t come at beginning since Network still in beta mode and need more time for proper optimization. 2mbps/4mbps/8mbps/16mbps/32mbps unlimited and so on are great deals – People would easily accept such offerings (No pressure on network – No speed issue) and pricing would easily attract different types of customers.
6# Longer Validity Plans: 7 days & 15 days plans are OK but Jio should launch 90 days & 180 days plans along with Data/Speed booster pack for both prepaid & postpaid.
7# Brand Awareness: Digital Revolution would not come in one day but Data revolution may come – Jio should take strong policy for brand awareness in a country where Nokia 11 model is still in huge demand ! Jio should create complete FAQ page having all declaration & discussion about : What, Why & How issues. Advertisement on popular media channel at prime time is must.
8# Lucrative Device Bundled offer: Reviewing LYF phones quality & services, It’s now clear that Jio failed to utilize LYF phones to attract more customers. Jio should withdraw less attractive devices immediately and continue selling demanding only phones so that negative feedback stops coming & sale would increase for VoLTE service.
9# Discounts & Cashback on LYF phone: A big wave of discount for LYF phone & JioFi would help to increase sale at beginning and Cashback adds another level of customer satisfaction when online purchase is concerned.
10# Virtual Credit card through JioMoney: Offering Virtual Credit card through Jio Money would help users to buy something from outside India online. This is a big step for Jio and future-proof too.
Another strategies comes under above list which is App based plans without violating Net-Neutrality: Jio should launch both bundled & app only plans mainly when JioPlay is concerned without violating terms of Net Neutrality. It would help customers to watch TV when using data plans in other network.