Last date for Jio Prime subscription is going to get an end but before that Jio is on sending promotional SMS for Prime subscription activation even when FULL DND is ON. Jio has announced ‘Prime Membership' for all regular prepaid & postpaid subscribers where subscribers don't need any special eligibility for becoming a part of the plan.
Jio announced Prime plans for all regular subscribers as well as LYF & JioFi devices users – No special plans for special devices those came exclusively from Jio's side. Jio mentioned no special criteria for becoming a Prime member except recharging an ‘One-time-activation' charge & monthly payment for subscribed plan.
Jio started sending SMS for Prime subscription just after the announcement of the plan. Things got noticed when we checked that promotional SMS are coming even after Full DND is on.
It's OK that subscribers has right to know the latest plans from respected telecom company but subscribers have also hold right to block promotional SMS if they need and, company should honor subscribers' willing. Jio is sending multiple SMS for promoting Prime subscription even when DND service in ON for all promotional SMS.
Jio clearly stated that “If you do not wish to receive any promotional call/sms at all, you may opt for Full DND….”
It's worth mentioning that you can not activate DND service in Jio by sending SMS to 1909, rather visit Jio official site and enable DND for selected or full services.
Plus point is Jio offers a way to lodge complaints for DND related issues.
Misleading part comes next when we checked the SMS (JK-JIOINF) Jio is sending to subscribers for the ‘Prime Membership'.
Jio is sending above SMS to subscribers for informing his/her eligibility to have an ‘Once in a lifetime opportunity' for activating ‘Jio Prime Membership'.
SMS clearly says : “CONGRATS – YOU'RE ELIGIBLE”
1. HOW CAN SOMEONE BE ELIGIBLE WHEN OFFER IS OFFICIALLY AVAILABLE FOR ALL !
2. SMS stated that ‘Once in a lifetime opportunity' but truth is offer will remain valid for 1 year from the date of activation but there is no info about details except a link directing to another misleading page !
3. SMS also stated that subscribers need to pay fee Rs 99 for the plans but what would happen if a subscribers recharge Rs 99 and forget to complete rest of the recharges before March 31st ? (Taking it into account that many of people still not aware of DND and activation process)
4. The link given at the bottom of the SMS added a link which directs users to another page – Jio even doesn't add full information about this Prime subscription and it's relevant recharges as well as full details of the plans except assisting to recharge the plan.
And odd part is the link shows different number than the number which got the link in SMS.
Another odd part is page clearly tells ‘CONTINUE UNLIMITED FUN FOR 1 YEAR' where there is no info about this unlimited FUN. Once ‘Purchase' link is clicked, Subscribers will get Prime recharge first then any other recharge option in step wise form.
Subscribers may end up reaching Rs 99 at the end as there is no info about further must-have recharges in both the SMS or the link added at the bottom of the SMS (Officially sent from Jio).
Subscribers owns right to avoid any services if multiple recharges don't suite his/her budget and, he/she may discontinue any services.
Point is Jio can simply discard unnecessary part of the SMS and, add that unlimited offerings will come after paying One-time fee Rs 99 and continuing monthly Prime plans worth RsXX, thus subscribers would get better access to plan they need.
Subscribers have experienced a massive numbers of misleading services in last couple of years from a number of operators but when it comes to the transparency Jio stands better. Leading telecom operators started raining exciting plans & offers every new-day and, Subscribers can now easily choose the best one that holds transparency of services, at the end of the day.
It's worth mentioning that in January, 2017 Jio lodge a complain in TRAI against Airtel for ‘Misleading ads' (‘Free data for 12 months, worth Rs 9,000 on Airtel's prepaid plan Rs 345').