Jio seems not in mood of stopping freebies services but how long theses types of marketing strategy stand strong when QoS is in danger. To have lucrative freebie services basically free internet, more and more people are being enrolled under Jio 4G network every new days but a few of them are truly interested in continuing the Jio number when it comes to paid services.
Rapid increment in Jio subscribers base becomes possible only for the freebie services company has been offering for last couple of months continuously. With this rapid growth in subscribers base, average speed becomes slow day-by-day and, now-a-days, BSNL 3g becomes much faster than Jio 4g.
Providing freebies is very easy for a company whose main sources of income are GAS & Oil. It's very easy to have a lot of traffic or subscriptions in few days even hours by offering freebie or giveaway services – It's a proven tactics and working for long.
Jio is creating a new type of buzz every new days to keep subscribers coming and engaging in the network but, from last couple of months company only announces to upgrade infrastructure where outcome is under question.
Subscribers already a member of leading telecom operator have started leaving primary number due to unrealistic tariff plans and annoying money deduction methods. Lucrative freebies are not the primary reason for sudden rise in Jio subscribers base but it's the result of over-pricing strategy taken by leading telecom operators for long. A large number of subscribers are ready to pay for Jio services but plans are not according to subscribers need and as per expectation.
Jio failed to understand the amount of data a regular subscriber requires when it comes to paid services. Plan 303 offers 1gb/day where plan 149 offers 2gb/month – 1GB/day is excessive for many subscribers but 2GB/month is too little – Jio announces no 4g plans that offer 4GB/month or 10GB/month or so on. Most of the customers will end up using just few GBs per month when users is subscribed to Prime plans like 303 or 499.
1GB/day is a big gimmick !
Subscribers need to keep eyes on data usage tracking constantly via MyJio app. Speed drops after 1GB which is very bad in case of emergency ! It leaves a bad impression on users' experiences.
This strategy won't last long when generating revenue from subscribers is concerned.
Usage based plans will help subscribers to spend data as per need. Subscribers will also make multiple recharges if requires. This strategy will not only saves subscribers money but also help network to stay free and stable.
Opponents are Dead !
Airtel, Vodafone or Idea can not compete with Jio. If Rivals try to implement Jio's strategy either they will be choked by usage by their own subscribers or by the usage of subscribers from Jio (Point of Interconnections).
Jio is now free of opponents and can do anything for leading telecom industry to a direction that's profitable for company.
You can make a huge amount of revenue from subscribers in next couple of months if QoS remains healthy and, you don't forget the fate of rivals.
Rivals are upgrading network silently and subscribers are ready to take opportunities no matter where it comes from.
At the beginning, streaming 4K contents on Jio network was possible and, was smooth as well but things becomes different now-a-days, Subscribers are struggling to stream just 460P contents on YouTube.
Jio is updating tariff plans and new plans will come with a lot of freebies, no doubt.
You have a lot of money to spend on freebies but please don't try to collect the from customers. Bring something creative and value-for-money plans.