Telecom industry to face a huge growth in ARPU in 2018 thanks to a large upcoming surge in Media Streaming Services. Jio has just reshaped telecom sector which resulted an increment in ARPU. Besides Jio, Rest of the telecom operators are also having fun with improved telecom market.
Media streaming will dominate year 2018 where data will act as primary entity for existing customers as well as subscribers getting ready to jump into the pool of Digital World.
Year of Streaming : 2018
Video learning has become the most trusted way for Indians in 2017 to learn new things. Video based learning become more effective than text – A huge change in how users access the WEB.
Growth in Media streaming devices along with sharp fall in pricing of these devices helped subscribers to get more ‘value for Money' services.
Chances are high that 4K Devices to become common in 2018 – 4K Streaming need at least 25mbps speed for smooth streaming & seamless buffering.
Local Wired Broadband Operators should immediately become solution to take full advantage of these issue.
Sharp Growth in ARPU in 2018
From ‘Zero' to ‘399', Jio successfully manages subscribers to increase their monthly expense on ‘Mobile Recharges'.
Combo plans was always successfully but no telecom operators were ever dared to experiment with this before the launch of Jio.
Free Voice along with 1GB/day begins the trends and – it's growing day-by-day.
Most of the Indian telecom operators have adapted ‘Free voice + data' strategy but Winner will be the best QoS provider in 2018.
Jio can easily destroy opponents by launching JioFiber in 2018 but this service will instantly destroy its own business in Wireless segment if precautions have not been taken wisely.
Growth in demand increases successfully but number of available resources are falling sharply – Result : A huge growth in ARPU as well as huge pressure in Network.
Year of QoS : 2018
Most of the telecom operators in India have launched Free Voice & 1GB/day plan.
Most of the subscribers are now happy to a great extent but things are little different here:
Jio : Simple plans with full Transparency, Wide 4G coverage, Drop in Speed is an issue.
Airtel, Vodafone & Idea : Plans Similar to Jio but lack of public transparency and, include lots of Terms, Wide 2G/3G coverage, Stable Speed.
BSNL : Multiple Voice & Data Plans with Transparency, Low coverage, Stable Speed.
RCOM : Costly 4G plans, Need upgrades.
Aircel : Simple plans with Transparency, Regional Service with Happy customers.
A simple assumption: Jio subscribers having slow speed will surely choose Airtel or Vodafone or Idea. After being cheated by respective operators subscribers will choose either BSNL or Aircel. Again Aircel is slow in some areas which later would help users to choose BSNL as long as stable speed and low-cost data pack are concerned.
BSNL is clear Winner in data segment in 2018 and Jio is clear Winner in Voice segment in 2018.
Growth in Wired Broadband Segment
Growth in Digital services helped subscribers to concentrate more on online services which further pushing users to adapt data based plans.
After Jio, Demonetization & GST, ‘Work from Home' (Small business, Startup & Self-Employed etc) trend to become ‘BOOM' in 2018 – More data in Demand.
A simple math :
1GB/day = Rs 399 (+/-) 30GB/month if consumed
2GB/day : Rs 599 (+/-) 60GB/month if consumed
- Pros : Wide coverage, Free Voice
- Cons : No carry forward, 1Gb data lost everyday, unstable speed
Unlimited at 8mbps-14mbps = Rs 750 (+/-) Easily cross 200GB
- Pros: No limitation, Stable speed, Pocket friendly, Does the Job very well
- Cons : Depends on WiFi or LAN coverage
To take full advantage of Digital Services, Consumers require huge data for both Cellular & Home based services.
Subscribers to enter from ‘Learning mode' to ‘Developer mode' in 2018 and its a great opportunity for telecom operators.
Switching from Cellular segment to Wired segment would become the most demanding factor as well as the lucrative Trend in year 2018.
Local Wired Broadband subscribers will take ARPU to a new level in year 2018.
Trend of 5G & other Innovations to Start in 2018
Customers Growth > Pressure on Network > Loss of QoS > Birth of Alternative Solutions
India to face a huge growth in Digital services in next 3 years and taking control of such huge data services will almost become impossible by using conventional network optimization.
Alternative solution to come in years coming and trend will start in year 2018 thanks to fall in QoS and ‘Hidden Terms'.
Growth of CREDIT Card A/C Holders
To take full benefits of Digital Services one must have CREDIT Card.
CREDIT CARD helps keep up healthy billing and overall users become more prone to spending both Online & Offline thanks to EasyEMI.
Number of CREDI CARD holders is going to increase in next couple of months.
This growth would not only increase online transactions but also increase ARPU for telecom operators.
NewsTelecom.info strongly recommends HDFC CREDIT CARD for superior experience.
Time to calculate monthly Consumption
More data to be wasted in year 2018 – Great for operators but loss for Subscribers !
1gb/day calculation is little different compared to 1GB for 30 days
1GB/Day plans helped telecom operators to increase ARPU.
It's a Psychology game !
1GB for 30 days plan allows subscribers to consume data within the period in between activation & Expiry. Users will be aware of plan expiry once data lost from account balance. Users can consume whole data anytime before expiry of plan validity.
1GB/day means 1GB data valid for a 24 hour-cycle – Reset time is different for different users – Users know he/she will lose remaining data with the end of RESET time – As long as 1GB remain more than enough (In terms of Usage) users will never bother to check validity of plan.
1GB/day plan with 30 days validity doesn't mean subscribers to get 30GB/30days !!!!!
Whole usage may depend upon usage pattern of subscribers : Some may use 30GB when others 25GB or 20GB or, even 10GB to 5GB.
- 30GB subscribers : Completely depends upon cellular data
- 25GB-20GB Subscribers: Heavy cellular usage with minor access to WiFi
- 10GB Subscribers : Sufficient access to WiFi, Voice usage dominates most of the time
- 5GB Subscribers : Heavy access to WiFi, Voice dependency, HD Psychology
All above subscribers have access to plan with 30 days validity but usage depends upon the pattern of subscribes' access to specific services.
FREE Voice comes as a backup service of these high ARPU generating strategy.
In year 2018, Wired Broadband can easily dominate the market by launching speed based Plans (Now Upload matters a lot !)
Kids access to Internet is another form of usage where subscribers can consume ‘Daily Quota' by letting his/her baby to Media Streaming service: Another Truth ! (Happening now everywhere !)
Let's calculate the Monthly Data Consumption
Number of Gadgets may come under Data Eaters :
- Mobile : Number of Smartphones
- TV : Number of SmartTV
- Media Gadget : Number of Streaming Devices
- Console : Number of Gaming console
- PC/Laptop : Numbers of Computers (PC/Laptop)
- Automation : Number of Home Automation
- Security : Number of Surveillance devices
Once a subscribers counts number of connected gadgets to WiFi or Cellular data and daily usage / monthly usage of Voice services, He/She can easily calculate how much data/Voice is required to keep up the comfort.
Rise of Wired Broadband Service
A sharp rise in Wired Broadband Service across India will become reality in year 2018 thanks to GST and Digital Revolution.
Wired Broadband Services providers should immediately take decision on expanding services across locations where only Cellular based Internet Service is available
A simple math will show you how many opportunities operators are missing :
- Cellular Service : Use of Data & Voice
- Wired Service : Use of Data
Extra Sim with any of following plan based on Business Data need:
- 1GB/Day = Rs 399 (Aprx.) 10 to 14mbps average Speed
- 2GB/Day : Rs 599 (Aprx) 10 to 14mbps average speed
Primary Sim for Voice & Data purpose (Personal use)
- 1GB/Day : Rs 399 (In average)
Solution 1 : A person without Wired Broadband service need to spend at least
- Rs 399 + Rs 399 = Rs 798 for both Personal & Business use, Or
- Rs 399 + Rs 599 = Rs 999 for both Personal & Business use.
Pros : Users will get access to both Voice & data
- Data might not be enough or,
- Might be wasted in many cases;
- Slow speed,
- No benefits on business use in case of prepaid,
- Limited amount of data
Data Plan for Business use:
- Rs 700 to Rs 1000 = 8mbps to 30mbps Connection (GST Extra)
Voice & data Plan for personal use :
- Rs 399 = Use of data & voice
- Rs 149 = Use of data & voice
Solution 2 : A person with Wired Broadband service need to spend at least
- Rs 700 + Rs 399/Rs149 = Rs 1099/Rs 849 for both Data & Voice use for both Business & Personal use, Or
- Rs 1000 + Rs 399/Rs149 = Rs 1399/Rs1149 for both Data & Voice use for both Business & Personal use
- Option to choose Usage based or Speed based Plans
- No limit in data usage
- Superior & Constant Speed
- Single Plan for Automation and Media Streaming
- Business Benefits
- CUT in Personal billing
- Overall ‘Value for Money' service
Cons : Overall increment in monthly expenses
Rise of Kids Access to Internet
There might be a debate whether Kids access to Internet is valid or not.
Kids access to Internet has been increased in last couple of months in India. A huge growth in this process is going to active in coming years.
Kids make noise most of the time and mobiles makes them happy. Parents get more time to explore digital services so overall everyone is happy with mobile internet revolution.
Mobile contents can easily reshape kids attitude. New generations would believe Mobile more than what parents are recommending to do.
Issue & Solution
- Parents can control the contents what Kids should watch in guided & schedule manner & educate them for better understanding.
- Parents should give Internet to every Kids they have and, give full access to AI to control their Kids behavior.
It's hard to decide which contents are good for Kids but it's not very difficult to understand that AI (Robotic Technology) is specially developed to grow ARPU of particular business or entity.